Every so often, I write articles for David Farrier’s Webworm. In this piece I investigated the curious case of Kremelta, a family friendly household brandname product in New Zealand, having some very innapropriate SEO tags on their website. This was originally published on 28 April 2023.
Here is an excerpt:
You’re searching for a recipe online to send to your sister. You find the page. Copy the link. Switch over to iMessage. Paste. You hit send before the preview loads but when the little spinny thing stops and it says ‘Delivered’ the preview pops up and you see “Asia porno norske porno videoer | escorte vestfold sexdate bergen”.
Before you hit unsend, you click on the link and… what the? It is the recipe for Caramilk Crackle Banoffee Pie you intended to send and not a dodgy link to a pornographic website. Phew.
But all this begs the question, why does New Zealand household brand name Kremelta (a vegetable shortening product) have super horny preview text on the large majority of their family friendly recipes?
